Our Story

Seventh Vegan was founded in 2020 by Chris Johnson who strongly believes that no animal should suffer in the name of fashion. From a young age Chris has had an affinity with animals from pets to taking in distressed wildlife. Originally vegetarian and now vegan, Chris is raising awareness about animal cruelty in fashion and that harming animals to make fashion is unnecessary and unethical in this day and age, when there are many beautiful vegan alternatives on the market.

With Seventh Vegan, Chris is encouraging you to purchase luxury vegan products that you love, knowing that at the same time you are helping animal welfare causes within the UK.

Chris was keen to create a range of products that have all the aesthetics of a luxury high value leather alternative yet are completely animal cruelty free and environmentally friendly.  Our vegan belt range has been created using the Seventh Vegan trade marked logo and manufactured from a variety of different premium plant based materials. The packaging, from the tissue paper to the boxes, have all been selected because of their animal free and environmentally friendly properties.

This is only the start for the SV range and we intend to release further products when the manufacturing process allows.

It's our mission to help as many animals as possible

Chris hates seeing animals in distress - from kittens dumped at the side of the road, to foxes pursued through the countryside, to bears performing in a circus - and it's Seventh Vegan's mission to help as many animals as possible.

As the business world becomes more obsessed with technological advancement and competitiveness, ensuring reduced costs are taken advantage of - this generally means spending less and less on animal welfare, the environment and nature as the economy become prioritised above everything else. This must be reversed but this will only be achieved through through consumer power.  We are seeing the beginnings of the consumer revolt in the form of mainstream vegan and environmentally friendly products - hopefully this is just the start. It is the silent customer and not the activist that drives change because business will adapt to the customer.    

Seventh Vegan was created to provide high quality luxury vegan accessory alternatives. If we can persuade just 20% more people to purchase a vegan product instead of an animal based product then not only will animal suffering be greatly reduced but manufacturers will also always react to customer taste.

We also believe in giving back

This is why every purchase made with Seventh Vegan supports a charity that's committed to caring for all animals and making a real difference to the planet. We give 100% of our profits to our registered charity – The Brandy and Sober Foundation. Chris receives no money whatsoever from the business either directly or indirectly with the simple business aim of retailing luxury vegan accessories to provide as much support as possible to animal welfare charities.

The Brandy and Sober Foundation - named after Chris' beloved dogs - is a UK registered charity which receives all profits made by Seventh Vegan. It is the foundation's role to then identify animal welfare charities where we can make as big a difference as possible. We only provide grants to charities where the money will be used to help animals directly and nothing else – that is our promise to our customers.

Everything we do is done to make the world a better place, so you need never abandon your love of luxury for the sake of the planet.  Every product we sell is guaranteed 100% vegan, 100% planet friendly and 100% cruelty free as we are passionate about veganism, animal welfare and sustainability.

Living your life luxuriously need no longer mean compromising your beliefs.


Look Good, Feel Good, Do Good