Denise Roobol is the designer behind the brand, founded in 2013 in Rotterdam, with every bag produced vegan and cruelty free. She takes pride in every bag she designs ensuring that they are minimalistic yet futuristic in design, as well as being luxurious and fashionable for all. Denise Roobol only uses high-tech vegan materials coming from Hong Kong, a city that has the lead in developing high quality vegan materials. With all products made of vegan Microfiber with the material being superstrong, sustainable and water-resistant and in every regard better than the animal leather traditionally used in the industry. Denise Roobol believes that no animal should be hurt by making beautiful bags and accessories. That’s why all products are vegan and PETA-approved.